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Your will to contribute to social change is my inspiration and motivation.

I get inspired by the work developed by the organizations I partner with.

They each have been sensitized by the same things that I am and decided there was a way to use their efforts, time, knowledge, and will to promote social change. 

They each have built programs and projects, and sustained unique approaches to deliver what a population needs most. 

Finding ways to improve their results is what I love most.

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Cristiana Martin

I've always felt comfortable helping those who are struggling.Back in school, I was always helping students and colleagues that had a hard time understanding a subject or preparing for an exam. As an undergraduate, I worked as a tutor for children that needed extra support in school subjects.

I love helping organizations that are struggling to understand, measure and communicate their impact.

​Why is that?

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Struggle has always moved me and I love helping people get over their hurdles. It fascinates me to really listen how and why something seems challenging to someone. And working with impact-focused, mission-driven organizations that are struggling with the monitoring and evaluation of their impact doesn't seem that different to me. That's also why training is a key component of my practice: I'll provide information and explain whatever is necessary to move forward with clarity.​

Do our
values align?

Firm delicacy and empathy are at the core of every daily action I take.​ Also, I work and live with enthusiasm, intention and clear communication.

Curiosity and life-long learning

 

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My curiosity allows me to value each individual's experiences and partner with organizations working in a myriad of knowledge fields.​ I love learning about new subjects and improving key skills to my life and profession.​

Creativity

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​Creativity whilst sticking to methodological rigor is what allows me to develop research and evaluation design that will lead to reports that respond to my clients' needs. 

Promoting equity and sustainability

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​​I am guided by research, evaluation and facilitation practices that promote racial and gender equity, social justice, and socio-environmental sustainability.

Committment with the next generation

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I am always concerned with contributing to the education of the next generation of research and evaluation professionals in the field, which leads me to include training undergraduates in every opportunity I can.

I've worked  (almost) everywhere...

and in (almost) every industry!

I’ve worked on projects for municipalities as tiny as Peritoró in Brazil with 20K habitants and for much bigger clients such as the US State Department. From local philanthropic organizations to The Audacious Project.

 

I’ve worked on projects based in 16 of the 27 Brazilian federal units and in multiple countries around the world as The Philippines, Sierra Leone, Middle East and Latin American countries.

 

Also, diving into different fields of knowledge is my jam! I love to learn and keep learning. I have worked on evaluations related to education, health, environment, food systems, freedom of speech, technology, and so many other topics.

Oral Presentations & Events

Beyond arrivals and departures: uses of São Paulo's Sé Station in downtown São Paulo

Oral presentation for the University of the Metro - UNIMETRO in 2023.


The past, present and possible of a metro station in downtown São Paulo

Oral presentation at the T2M Conference in Paris, France in 2019.

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Zika Outbreak in Brazil: Understanding Perceptions to Increase the Effectiveness of Preventive Actions

Oral presentation at the 13th Biannual Conference of the European Evaluation Society in Thessaloniki, Greece in 2018.​

 

Simplifying the measurement of complex concepts

Oral presentation at the Brazilian Monitoring and Evaluation Network - RBMA in 2015.

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Work Experience

I have a master's degree in Sociology from the University of São Paulo (USP), and I graduated in Social Sciences from the Pontifícia Universidade Católica de São Paulo (PUC-SP). I also studied Urban Sociology at the Université Paris Nanterre (Paris X) for a full semester.

 

My work experience started in socio-environmental studies, developing environmental impact statements (EIS), and I quickly entered the Monitoring and Evaluation world. Since then, I have conducted evaluation and research for several organizations in the private and public sectors.

2020 - Present

2018 - Present

2014 - 2018

Independent Evaluation and Research Consultant

Evaluation and research consultant involved in coordination, design, data collection, report writing and presentation. I have partnered with international evaluation consultancies (Plan Eval, Lotus M&E Group), research companies in Brazil (Datafolha, Ideafix) and some of the most influential NGOs in Brazil and abroad (Lab Edu, The Audacious Project). 

Research Lead and Co-facilitator at Olab

Qualitative research consultant and facilitator offering actionable insights from desk research for networks, forums, alliances, and roundtables that seek to co-create solutions for complex social and environmental challenges. Designed and co-facilitated processes to create a shared vision and develop roadmaps to address global food systems, agriculture, and conservation issues. I've participated in Tropical Forest Alliance’s Dialogues ahead of COP26, the Soft Commodities Forum, the Forest Positive Coalition Initiative at the Consumer Goods Forum, the Cerrado Working Group among other projects with various clients such as WWF, IIS, GIZ and MapBiomas.

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Monitoring and evaluation (M&E) researcher and coordinator at Plan Eval

I've participated in evaluation and research projects in diverse public policy fields, including education, public health, and childhood and youth development. I have managed and conducted over twenty evaluations and social research projects for governments, civil society organizations, private companies, and international organizations such as UNICEF. The main activities comprised research design, field researcher coordination, qualitative and quantitative data collection (in-depth interviews, focus group moderation, observation, and surveys), data analysis, report writing, and presentation.

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